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Your open house must work for you, not your Realtor®.

See a 30-sec open house flick.

  1. Many Realtors® use an “open house” to find new prospects rather than buyers for your home.
  2. They might spend a few bucks on cookies and candy, but that won't make your “open house” memorable.
  3. You need to turn your “open house” into an event. Magicians, book readings, prize drawings, imagination works.
  4. Make sure your Realtor® creates a 4-page brochure in color, a competitive analysis, and floor plans for your visitors. These items should be available 24/7.
  5. Some Realtors® use the failure of an “open house” to get you to lower your price, but who established the price in the first place? If it was you, you made a mistake. If it was your Realtor®, your property might be selling some other, less-expensive listings in your Realtor’s® inventory.
  6. Make sure the marketing material available at your “open house” sells your home, not your Realtor®.

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Temple Emmet Williams

Licensed Real Estate Broker

3755 Mykonos Court

Boca Raton, FL 33487

 


Disclaimer: The information at this real estate site and on this page is believed to be accurate, and it is offered as such, with no guarantees or warranties, implied or otherwise. All prices are subject to revision due to real estate market conditions. Some information may be compiled from FlexMLS. In such cases, the representation is based in whole, or in part, on real estate data supplied by FlexMLS, which does not guarantee or is not in any way responsible for its accuracy. Real estate data maintained by FlexMLS does not reflect all real estate on the market.